Fort Worth, Texas
Demand Generation Leadership Built on Content That Converts
About Me
Hi, I'm Matt. I'm a Fort Worth-based, native Texan, marketing and content leader by day, and off the clock you'll usually find me knee-deep in a build plan for a Japanese sports car, cooking for my family, spinning old disco records, or out rock climbing.
I'm a proud TCU alum, where I studied Writing with a minor in Business Communication, which is probably why I've spent my career convinced that the story is the strategy, not just the wrapper around it.
Ask anyone I've worked with and they'll tell you I'm a player-coach: still in the details, still building, still learning. I believe if I'm the smartest person in the room, I'm in the wrong room. The best ideas rarely come from the top of the org chart, and my job is to make sure the people around me feel free to speak up, be themselves, and put their ideas on the table.
Take a look around and see what I've done, what I'm working on now, and what I could do for your team.
What I Do
I help companies grow revenue by connecting strategy, content, and demand generation into one coherent engine. I partner closely with Sales to build pipeline that converts, and collaborate with Product to tell a story that excites and engages audiences from first touch through renewal.
Strategy
I help define and execute marketing strategy by clarifying the story we're telling, aligning content and demand programs to company objectives, and identifying where the biggest pipeline opportunities live.
Content Direction
I help the market understand what we do and why it matters through content that's built for both search and the humans (and executives) actually reading it.
Demand Generation
I help turn attention into pipeline by building and running the channels, campaigns, and programs that bring the right audience in and move them toward a decision.
Product Marketing
I help connect marketing to the product itself, working closely with product teams on how customers onboard, adopt, and grow into new value over time.
My Mission
I build the story before I build the campaign. Revenue doesn't start in the CRM. It starts with a story someone actually wants to read. I write the story once and put it to work everywhere: in content that earns attention, campaigns that turn attention into pipeline, and conversations Sales uses to close it.
I trace success in a straight line: the story we told, the pipeline it built, and the revenue it closed.
Let's Build Something That Works
Great demand generation starts with a story worth telling. If you're looking for someone to build both, let's have a conversation.